You’ve got your ideal customers visiting your site.
They’re practically itching to get their credit cards out and buy!
Then, wait a minute… nothing. What the flip just happened?
It doesn’t matter how much your ads are killing it, how well-oiled your SEO is, or how engaging your content marketing is…
If you’re not converting your current traffic, you’re losing sales. Not only that, but EVERY penny you spend promoting your website is NOT bringing you the results it COULD do. If you don’t have a CRO strategy in place, you’re losing sales!
What you need is a good Conversion Rate Optimisation (CRO) strategy.
CRO is all about getting your visitors to take the final step in the sales journey and make a purchase.
And it takes a well-thought-out and implemented long-term strategy – not just cheap tactics or quick fixes.
Take broken pages, for example, they drive customers away and makes Google sad (which makes your eCom business show up LESS in search results). Good website speed keeps your customers happy and engaged, and it makes Google happy… so they put you HIGHER up in search results! MANY eCommerce sites suffer from poor load times, which can cause a high bounce rate & low conversions… In fact, 90% of shoppers will abandon a site if it doesn’t load in a reasonable time.
CRO mostly comes down to making the website user experience the best it can be, coupled with a powerful inbound marketing strategy.
We have all the experts you need here in the The Alternative Agency team – UX experts, web designers, copywriters, data analytics specialists. Together, we’ll make sure your CRO strategy is maximising your sales potential.
All sales funnels have leaks, especially in new campaigns.
Losing a % of your customers throughout your sales funnel is a fact for an eCom store. BUT, that’s not to say you should be happy with the current % of customers you’re losing through funnel leaks.
One of the great things about applying a robust CRO strategy is that you can quickly find and plug them, reducing the number of customers you lose!
Something we’re quite good at! Our team will use data monitoring tools and analytics to identify the drop-offs – for example, high bounce rates on landing pages. We’ll then take the necessary steps to fix the leak – for example, changing the sales copy or adding more persuasive calls to action.