Every 2021 eCommerce Holiday Marketing Date You Need – Easy-to-use Calendar

Should you just wait until Christmas to focus all your holiday marketing efforts?

No, no, no (not ho, ho, ho!).

Cast your mind back a few years and eCommerce holiday marketing usually meant Black Friday and Christmas – well known for driving an increase in sales! In other words, Q4 was where it was at.

But these are hyper-competitive times for online businesses.  Gone are the days when spending events were all about the next big holiday in Q4. The whole year is full of opportunities!

Christmas, Black Friday, the Oscars… these are all core holidays that resonate with most audiences. But with competition so tight, you need to take full advantage of holidays and special dates throughout the year to boost your eCommerce sales. A quick win for keeping your content relevant is to leverage these! Mix it up with a couple of quirky + fun events too, and you can surprise your audience with unusual promotional campaigns to make you stand out.

Thankfully, we can help you to pick out the important dates for holiday marketing right through from Q1 to Q4, in our eCom holiday marketing calendar for 2021, that not only gives you holiday dates, but ideas to help you boost loyalty and engagement and ultimately increase your eCommerce revenue.

January

January 1, New Year’s Day

Target: all customers, worldwide (or wherever your customer base is!)

New Year’s Day is celebrated across the Western world and is the perfect opportunity to wish your audience a happy new year. New year is all about making resolutions and fresh starts and looking forward to the year ahead. You can build a marketing campaign around these ideas. Tie in your products to a new year’s resolution if you can, or suggest 30-day challenges related to your products or services. New year sales are popular too, especially for clothing items, sports equipment, health foods, diet books, etc. Good time for a Digital PR campaign, too!

Also, don’t forget that January 1st marks the beginning of the traditional January sales. This can be a good time to shift some surplus stock by creating offer bundles or offering enticing upsells and cross-sells. Dynamic countdown timers are a great way to draw shoppers’ attention, increasing urgency.

January 17, Ditch New Year’s Resolution Day

Target: all customers, worldwide

For a humorous take on the new year’s resolution theme, why not produce some ads and posts on “Ditch New Year’s Resolution Day”, which is statistically the most common day for people to blow out their resolutions! You can highlight products that represent guilty pleasures (hello, chocolate and wine!) – It’s also another opportunity for a digital PR campaign, but again, maybe with a humorous angle.

January 18, Blue Monday

Target: all customers, worldwide

Coming hot off the heels of Ditch New Year’s Resolution Day is Blue Monday, which is claimed to be the most depressing day of the year. All the fun of Christmas and New Year’s Festivities are over, most countries are experiencing bad weather, and money is tight as people pay off the Christmas bills. Try cheering up your customers with some positive vibes and impossible-to-miss offers. Any products that bring a little happiness are welcome, from home decor, to cosmetics, games, and mood boosting items.

January 27, Get to Know Your Customers Day (US – different dates in other countries)

Target: all customers, worldwide

Get to Know Your Customers Day is the perfect time to, well, get to know your customers! If you have a social media presence, now’s the time to run some surveys or competitions that offer a prize for the funniest story someone can share about themselves, or something similar. Make it all about your customer and use this as an opportunity to show the friendly, human side of your business.

January 24, National Compliment Day

Target: all customers, worldwide

This is a day for sending out positive vibes. Get creative with your messaging and compliment your customers in some way – they may just compliment you in return with great reviews.

January 25, Burns Night

Target: mainly UK customers

Scot or not, shoppers do opt for Scottish themed favourites for Burns Night, so for auld lang syne, why not promote some Scotland-inspired products and offers?

January 26, Australia Day

Target: Australian customers

Throw another shrimp on the barbie! G’day it’s Australia Day mate! Ok, bad stereotypes aside, this is a perfect opportunity to engage Australian customers with some antipodean themed fun. This doesn’t mean that you have to target Australia only, if you have UK customers, they might like to get in on the fun! (some of them may even be Australian!).

January 31, Grammy Awards

Target: mainly US and UK customers

The Grammy Awards are a big deal for music lovers. You can generate some excitement in the run-up to awards night by asking social media followers for their predictions for nominations and winners, for example. Celebrating the event and the winners afterwards can be an effective way to attract new customers who happen to be music fans.

February

February 2, Groundhog Day

Target: mainly US and Canada, but can be mentioned worldwide

The awesome Groundhog Day movie starring Bill Murray made this niche holiday popular. You can use this popularity to come up with some creative ad campaigns or emails that play on a theme of endless repetition.

February 12, Chinese New Year

Target: China, Thailand, Philippines, Indonesia, Malaysia, and other Southeast Asian countries

Don’t forget to include Chinese new year in your marketing diary if you sell to any SE Asian countries. 2021 marks the beginning of the year of the Ox. Chinese new year celebrations continue for 16 days, right up to the end of February. Send an email to your customers wishing them luck and good fortune.

If you work with Chinese suppliers, though, be aware that businesses and manufacturing in China close for a month due to the celebrations. Place your orders ahead of time and order extra stock so that you don’t risk running out of inventory.

February 14, Valentine’s Day

Target: lovebirds worldwide

Valentine’s day is a popular celebration of romance and love, with couples traditionally giving cards and gifts. If relevant, make sure you promote your gift ideas and have some offers and bundles ready for this day. Product recommendations can boost sales by up to 11%, making them an essential eCommerce tactic. Why not implement a specific Valentine’s Day product recommendation strategy or gift guide to help shoppers find that perfect gift for their significant other?

February 20, Love Your Pet Day

Target: all customers, worldwide

Let’s face it – every day should be love your pet day! But February 20th is a time to spoil your pet rotten with gifts and treats. If you sell anything pet-related, don’t miss this opportunity to increase your sales with some well timed offers and promotions.

Even if pets aren’t your thing, cute animals still make a great addition to customer service emails like welcome series, abandoned cart and apology messages.

Throughout February, Carnival

Target: South American and European customers

February sees carnival celebrations across South America and Europe, with the biggest and most famous one taking place in Rio de Janeiro, Brazil, between February 12 and February 20. This is a perfect occasion to market fashion products such as colourful clothing, accessories and party costumes.

March

March 1, St David’s Day

Target: Welsh customers

The Welsh can be a fiercely patriotic bunch, with a proud history. And what better way to see in the Spring months than a daffodil theme with a friendly message wishing Welsh people everywhere a happy St David’s day?

March 8, International Women’s Day

Target: all customers worldwide

There’s a big global conversation about gender equality these days, which is long overdue.

International Women’s Day is a good time to send out powerful and positive messages and encourage positive action to increase gender equality, such as equal pay and respect for all genders. You can highlight what you do for gender equality as a company. For instance, do you actively strive to balance the ratio of male and female employees and equalise pay? Great – post about it on your social channels!

Remember that positioning your brand message helps increase customer trust. And what happens when customers trust your brand? They buy from you, instead of your competitors. As for your products, you can also use Women’s Day to encourage people to buy products such as books, fitness gear, women’s health products, clothing – pretty much anything really.

March 14, Mother’s Day (UK only – celebrated in May in other countries)

Target: UK customers

Mother’s day is a day to remember and give gifts to mums. In the US, mother’s day is on May 9, so make sure you segment your audience for this celebration.

Mother’s Day is a big-spending event in the annual calendar – let’s face it – who doesn’t like to spoil their mum when they get the opportunity? Make the most of it by creating a dedicated Mother’s Day shopping page, gift guides, special promos and deals, or a targeted influencer marketing campaign. You could also use countdown timers so your customers won’t forget to buy the perfect gift for the most important woman in their life! Try to create a buzz around gift-buying in the run-up to Mother’s Day, so aim to start your campaign a good few weeks in advance.

Also, it can pay to think outside the box a bit. Not that there’s anything wrong with the good old traditional gifts of flowers or chocolates, but who knows – maybe some mums would prefer something a bit out of the ordinary? For example, if you own a fitness eCommerce biz, you could create a fit mum gift guide or something similar. Even if you don’t sell products that typically match typical Mother’s Day gifts, you can still run campaigns that celebrate and recognise mums for all the wonderful things they do.

March 17, St Patrick’s Day

Target: Irish customers and ex-”Pats” everywhere!

St Patrick’s day is celebrated across the world with shamrocks and pints of Guinness! A perfect opportunity for a marketing campaign that celebrates all things Irish. Consider things like a background-image takeover of your website, maybe coupled with a % off discount code for any products that you sell that are produced in Ireland, for example. You could even play on the saying we all know well and see if your customers have the ‘luck of the irish’ with a time based deal, a real-time competition or a discount wheel which is the least ignored type of interactive popup and plays a huge factor in driving marketing conversions.

March 20, World Happiness Day

Target: all customers worldwide

What a great excuse to spread some joy and delight your customers with a unique coupon! There are different ways you can use coupons, depending on what kind of messaging your customers are most receptive to. Could be different deals each day to keep shoppers coming back for more or limited quantity offers. The most effective coupons follow shoppers from the website into triggered emails, and vice versa, to increase the exposure and redemption rate. Offer another reason to be happy – your favourite product or bestsellers that sell out quick are back in stock! Send back in stock emails to let customers know they’re back!

March 28 to 29, Holi Festival (India)

Target: Indian customers

Holi is an ancient Hindu festival that is popular in India. Also known as the “festival of colours” or “festival of love”, and it is a time for celebrating love, family, springtime, and new life. It’s a fun and colourful celebration where people throw paint at each other, so it’s a good chance to use plenty of colourful images in your ads and marketing.

Top selling products for Holi include environmentally friendly herbal paints and dyes, stain-resistant clothing or fabric stain removers, and cosmetic and beauty products. Gift hampers are also popular presents for family and friends, containing traditional Indian sweets, fruits, herbal colour paints and dyes, cakes, treats, etc.

April

April 2 to 5, Easter weekend

Target: all customers worldwide

At Easter your customers might have extra free time to fill and families to entertain in the Easter holidays! So try sharing useful content to help them have their happiest Easter yet. You can get into the celebratory mood by running things like easter egg hunt promotions, easter themed competitions, or spring-related marketing campaigns.

A softer approach to your campaigns will help you build your brand reputation and foster customer loyalty too! You could use your email newsletters to share tips for the perfect Easter roast or ‘how to’s’ for DIY egg decorating – anything that helps your customers have fun and get the most out of your products.

In general, April is a good month to introduce spring sales and new season deals, especially for businesses that sell clothing, decor, fashion accessories, homeware, and other products that follow seasonal trends.  You should start your planning well in advance of the Easter weekend, ideally by early February. For big holiday marketing events, the sooner you start planning and prepping, the better, ironing out any problems before the launch!

April 22, Earth Day

Target: all customers, worldwide (especially eco-conscious people)

With growing awareness of climate change and eco-consciousness, Earth Day is a good time to show your brand’s environmentally friendly and ethical side. Share editorial content and products for sustainable living with your customers.  If you use eco-friendly materials in your products or you make an extra effort to avoid plastic packaging, now’s the time to highlight it.

April 23, St George’s Day

Target: English customers

St George’s day is growing in popularity again in England after being sidelined for many years. Red roses or images of knights on horseback can be a good way to stir some patriotic pride in the hearts of English people everywhere. Patriotic but not xenophobic is the way to go!

If you want to encourage sales of gifts for St George’s Day, think products that use the iconic Union Jack flag or celebrate Englishness – “Keep Calm and Carry On” mugs or specialist tea gift sets, for example.

April 25, Oscars Night

Target: All customers, worldwide (especially US and UK)

The Oscars always create an international buzz. You could run a promotion that asks people to predict the winners and offer a prize, or even better, put your products in the ‘spotlight’ and create a conversation about which of your products will win “People’s Choice” or “Best in Brand” in your product recommendations. Or you can simply use movie themes in your ads. This could be a good opportunity to enlist an influencer – movie reviewer or similar, to help with your campaign.

May

May 1, May Day

Target: European and US customers

Celebrate May Day and the thrills of summer with a campaign that looks forward to the summer months that are just around the corner.

Aspirational ‘things to come’ summer imaging can work well here – joining in on the celebrations of the weather hotting up etc. Build offers around this theme and promote your summer products. Be careful though, use weather-based rules to inform website content and promotions and tweak messaging so that your customers see relevant products for their context – a product recommendation for flip flops when it’s pouring down with rain outside would be well…a flop!

May 5, Cinco De Mayo

Target: mainly celebrated in the US and Mexico

The holiday’s cultural appeal has universal appeal and resonates across cultures. Celebrate by turning your emails, social posts & site homepage into a marketing fiesta, full of fun imagery, vibrant colour and relevant products. There are so many ideas from hashtag promos, to and there are so many possibilities from hashtag promotions and contests, to Cinco de Mayo giveaways and offers – try incorporating the number five into your offers, whether that’s asking your social following to tag five people in order to be eligible for a promotion, offering discounts in increments of five, or running your campaign on the five days leading up to the day.

May 25, National Wine Day

Target: US customers

Celebrated mainly in the US, national wine day is all about enjoying the taste and experience of a good glass of wine. Ideal if you sell wine-related products or food products that accompany wine. You can encourage engagement by running a competition where users have to like, follow and share in order to win a case of wine. Even if you don’t sell wine-related products, you can incorporate the idea of sitting back and relaxing with a glass of wine while doing some much-needed retail therapy – then let trigger programs do all the hard work for you.

June

Throughout June,  Pride Month

Target: LGBT customers and supporters

To show your support and respect for the LGBT community, consider displaying the rainbow Pride flag on your website, or highlighting Pride events in your marketing. You can also mention how you help to support the community or take positive action to promote gay rights. Give back to the community with a charitable collaboration, promote a specific product edit or hero pieces, make plenty of noise and bold statements with rainbow themes and Pride buzzwords to generate hype.

June 8, Best Friend Day

Target: all customers, worldwide

Best Friend Day is a time to recognise your BFF and all they do for you. Many people will want to buy their bestie a gift on this day, so make sure to promote ideal gifts for best friends. Even better, encourage your customers to invite their friends with a special gift or discount for both of them.

June 20, Father’s Day (UK & US)

Target: UK and US customers

If you sell products that are ideal for dads, then make sure you have some great gift ideas and offers ready in the run-up to this date or curate your products into gift guides to appeal to every sort of Dad! There is a gift for every type of dad — whether a Godfather, step-father, or dad of a furry-four-legged baby so get creative. Sadly but true, Father’s Day seems to get lost in the shadows of Mays big day – Mother’s Day. Use triggered pop-up reminders to help shoppers not forget about dad!

Everything from gifts to experience days are a great fit here, but with some clever planning, for many sectors, dad’s big day is a chance to pull out all the stops by implementing an epic Father’s Day campaign. Also, don’t be afraid to market products that don’t conform to typical dad gift ideas – there are plenty of dads out there that like cooking, baking, reading, etc – let’s celebrate diversity!

July

July 4, Independence Day (US)

Target: US customers

With the summer months a bit quiet on the holiday front, the 4th of July stands out as a prime holiday marketing opportunity.

Traditionally a time for fireworks and barbecues, Independence day is a time to celebrate everything that is great about America. If you wanted to prepare something patriotic for your American customers, tweak your landing page with the colours of the flag or show in your carousel first the products you have with the colours of the American flag. Celebrate with a special offer for this special day, honour your heroes or prepare a list of your favorite 4th of July products that offer your customers value during this date: BBQs, camping equipment… etc.

July 23 to August 8, Summer Olympics

Target: all customers, worldwide

The Summer Olympics is a huge event, televised internationally and watched by hundreds of millions of people. For that reason, it’s worth including in your marketing calendar and running some Olympics themed promotions. What’s more, the Olympics is about more than just the sport itself, it encompasses everything from culture, community, pride, hard work, inspiration and more. As a brand, get creative and develop content that focuses on these other aspects to engage with your customers. This year’s slogan is “United by Emotion”, which is all about bringing people from diverse backgrounds of all kinds and allowing them to connect and celebrate in a way that reaches beyond their differences – use this in your messaging to unite with your customers.

August

August 1, Friendship Day

Target: All customers worldwide

Create some nice friendship-themed ad campaigns to celebrate the universal joys of being a friend to others and having good friends to rely on.

You could create content and messaging around sending gifts to friends, or maybe spreading messages to connect with friends around the world. Non-commercial campaigns can be great for branding & loyalty and giving customers the chance to share their positive purchase experiences is crucial to fostering loyalty. If you have a loyalty program, this could be a perfect opportunity to show that you’re a good listener and award your customers with loyalty points in exchange for reviews. Then showcase your community of happy customers.

End of August or Early September, Back To School

Target: children or parents worldwide

Most countries take an extended summer holiday break from June or July to August or September. Back to school means kids will need new shoes, clothing, sports equipment, stationery such as pens and pencils, etc. If you sell any school-related items, make sure you have a campaign ready for this time of year.  Make it exciting for kids to get ready for school by suggesting colour coordinated supplies & bundles or even getting them ready for the school year by offering discounts to parents and teachers. You could also make your website fun by mimicking the look of a virtual classroom so customers can browse through your product catalogue as if they were at school.

September

September 6, Labor Day

Target: US customers

Labor day is a federal holiday in the US that celebrates the efforts of workers. Again, this is a good day for online retailers as many people spend time at home with family. Promote deals to keep visitors returning throughout your Labor Day weekend sale.

September 18 to October 3, Oktoberfest

Target: German customers (and other Europeans)

Oktoberfest is a popular German festival that hosts plenty of food, music, parades and beer. It has become popular with people from across Europe who hold regional Oktoberfests for the fun and festivities. Think German-themed ad campaigns, with Lederhosen, accordions, and tankards of beer! And there are plenty of other ways to embrace this time of year! A food and drink or homeware retailer could publish a list of Oktoberfest recipes, a menswear store could describe the best Oktoberfest beers or a speciality food retailer could talk about traditional Oktoberfest sausages.

October

Oct 1, World Smile Day

Target: all customers worldwide

What could be better for putting people in a “spending mood” than putting a smile on their face? National Smile Day is all about funny stories, jokes, and generally having some fun. Great design and storytelling go a long way. Make sure to regularly review your creative and messaging and be sure to show your brand’s sense of humour with funny ads or emails on this day.

October 3rd, National Grandparents Day (UK – different dates in other countries)

Target: UK customers

Grandparent’s Day has been set aside as a special day to honour our Grandmas and Grandads who have always been our biggest cheerleaders! Family-motivated holidays are big business but compared to Mother’s and Father’s Days, Grandparent’s Day is a bit overlooked, especially in terms of eCommerce marketing. This makes it a good opportunity to show some love to Grandparents and stand out from your competitors. So why promote products aimed at the older generation that would make ideal gifts.

You can make a difference by celebrating and appreciating grandparents and the valuable contribution they make to families around the world. Focus on family-orientated ad messaging and original gift ideas such as handmade ornaments, homeware, and family-related items – photo frames, family trees, etc.

October 10, World Mental Health Day

Target: all customers, worldwide

Most people will know somebody who has, or have suffered themselves, from some form of mental health issue these days. Awareness is growing around mental health, and the stigma is reducing. If it’s something you want to help raise awareness of, then get on board with some positive, compassionate messaging around the subject of mental health and tap into the sharing spirit of social media.

October 31, Halloween

Target: all customers worldwide

Halloween has become an event that is celebrated pretty much across the globe. It’s a time for fun and frights, so make an effort and be creative with your banners, ads and designs, create a spooky look for your storefront and get spooky on social media. Get creative with your products and really embrace the ghoulish holiday! Ghoulish themes and trick or treat promotions are a fun way to boost your eCommerce sales.

November

November 5, Guy Fawkes / Bonfire Night

Target: UK customers

Remember, remember the 5th of November! People in the UK love celebrating the failure of Guy Fawkes to blow up parliament with fireworks and bonfires.

You could use firework animated banners to draw attention to any products you want to sell at this time of year.

November 11, Single’s Day

Target: single people everywhere

Couples have Valentine’s Day, so why not celebrate Single’s Day too? It’s the biggest shopping day in the world, so treat your customers to a discount so they can indulge themselves. Singles Day is all about making yourself feel good so you can also promote and offer discounts on products that encourage self-love, such as self-help books, pampering products, cosmetics, clothing, accessories and health & wellbeing subscriptions etc. Highlight your bestsellers, offer free gifts with purchases and email discounts for dream products – personal email discounts are a surefire way to your customers’ hearts.

November 14, Diwali

Target: Hindus everywhere, especially India

The Hindu festival of light is all about fun, happiness, family-bonding and or course, shopping, where discounts are the centre of attraction of all the Diwali hype. So it’s the ideal opportunity to offer Diwali-special combos, discounts for new customers and offers like – buy two get one free. This way you can easily sell the items that are less in demand by bundling them with more attractive products.

The festival of lights and happiness has always been a time for gifting friends, families and colleagues and focuses on how it is a great time to be a tad more indulgent than usual to make loved ones happy. Embellish your store to highlight the festive mood and illustrate emotions and family ties in your marketing efforts. These themes will appeal to the audience’s heart in making Diwali a memorable family affair.

November 19, International Men’s Day

Target: male customers, worldwide

This is a good day for promoting men’s best-selling products. For instance, clothing, accessories, male grooming products, etc. If your business has a connection with men’s health or fitness, this is the perfect opportunity to promote it. Use emotive content in your marketing efforts to engage with your male audience, such as focusing on things like reinventing yourself, men’s and boys’ health, promoting gender equality, and highlighting male role models. You can also highlight the popular awareness and fund-raising event, “Movember”, and align it with your marketing.

November 25, Thanksgiving

Target: US customers

Emphasise family and gratitude in your promotions for Thanksgiving. Celebrate and give thanks to your customers with a personalized offer, create themed product bundles, show customers your personal side, give gifts to your best customers, create themed content and hashtag it out.

Seriously, almost any product can be marketed for Thanksgiving so why not market your products to the season! If you sell clothes, put together the perfect Thanksgiving outfit, if you sell home decor, show your customers how to create the perfect table spread or how to get their home ready for those dinner guests. Then, promote them on all your social media accounts and via email.

November 26, Black Friday  &  November 30, Cyber Monday

Target: all customers worldwide

Black Friday and Cyber Monday have become an international shopping phenomenon, marking the start of the Christmas holiday festivities and being an ideal time to buy gifts.

Black Friday is also the last payday of November for many people, so it’s a perfect time to promote your best deals and offers and presents a golden opportunity to gain new customers, as the quest for deals and discounts can bring many shoppers to your website for the first time.

Leverage this behaviour and deploy holiday lead capture and nurture sequences. Revisit your data capture popovers to engage with Black Friday shoppers. You could offer a discount when a new visitor comes to your website or run Black Friday discount alerts and visitors can sign up to hear first about Black Friday offers. Create a preview (sneak peek) of items that will be on sale through email and social media, or a gift guide highlighting products people might buy for gifts

For best results create dedicated landing pages for Black Friday and Cyber Monday deals and optimise your site for increased traffic.

November 28 to December 6, Hanukkah

Target: Jewish customers

The Jewish festival of lights lasts for 9 days and is more about spending quality time with family than giving gifts.

That said, there are still opportunities to use candles, lanterns and other colourful effects in your advertising and promotions if you want to mark Hanukkah. Whether you celebrate Hanukkah or Christmas, what matters most is the messaging of goodwill, love and light.

November 30, St Andrew’s Day

Target: Scottish customers

With Black Friday and Cyber Monday around the same time, it may be easy to overlook this celebration of all things Scottish.

Make sure you include, especially if you have run promotions on other patron saint days for other nationalities.

December

December 25, Christmas Day

Target: Christian customers and non-Christians alike

The key to good Christmas marketing is to start prepping early, preferably by mid-October. To get people warmed up into the holiday mood, heartwarming ads and Christmas messages, like the John Lewis Christmas TV ads work well.

Christmas is a time for gift-giving, so you want to promote ideal gift ideas and use plenty of incentives like free gifts, free delivery, discounts, multi-buys, etc. You can run promotions in inventive ways such as an advent calendar of daily deals, emailing out a new offer every day. This is a fun way to encourage sales and promote your best gift ideas.

One thing to be aware of is that many people experience Christmas marketing fatigue at this time of year. We’re all exposed to so many different campaigns, and let’s face it – most of them are “the same old, same old”. So, originality is key to stand out. Try to cut through the noise with targeted and personalized messaging that shows you take an interest in your customers.

Also, don’t forget to be technically prepared for Chrimbo. If you’ve got your marketing on-point, you’re sure to get a surge in traffic, so make sure you test and prepare for this.

Although the weeks and months in the run-up to Christmas are super-important marketing-wise to maximise sales, don’t neglect the days following Christmas. Most people take time off work at this time, are stuck at home, and many will have gift e-vouchers to spend, so keep your campaigns running until the New Year if you can.

December 31, New Year’s Eve

Target: all customers worldwide

New Year’s Eve is a time to see out the old and bring in the new. Oh, and have a massive party too! For your New Year’s marketing, use a party theme, with optimistic messaging.

Many people love to see in the New Year with a bang, with plenty of alcohol, party food, fireworks and music. Use some of these themes in your marketing to attract more sales.

By now, you’ll have planned your offers for your January sales, right? Traditional stores are well known for running january sales, and whilst it’s not strictly holiday season, we’re giving it a mention here as it’s still a seasonal event. Online stores can also run January sales, of course.

A good tactic here is remarketing campaigns to customers that have already purchased items from you at Christmas & Halloween.

Wrapping Up

As you can see, there are dozens of great eCommerce marketing opportunities throughout the year, not just Christmas and Easter.

The key to success? Planning.

You really need to prep holiday marketing campaigns well in advance to get the best results. Also, make sure you think outside the box. As the saying goes, you want to “zig” while others are “zagging”. Spend some time and effort creating campaigns that are playful, original, and personalised.

Holiday seasons are a great time to build strong relationships with your customers and generate loyalty. Don’t miss out on these opportunities.

So, do any of these holidays and celebrations resonate with your brand? But maybe you’re unsure how to use them to maximise sales results or boost brand awareness?  Timing, playfulness, and personalisation really do go a long way in building relationships with your customers.

 

Every holiday or major event is an opportunity to build your brand awareness and drive sales, so use it to your advantage. Need a hand with that? Just click on that button below to shoot us a message and we’ll be more than happy to help!