The Need
Honey Tradition wanted to grow from their current position of being an Amazon retailer. This need comprised of various elements:
Branded Website Design
As the client’s digital presence was on Amazon & Instagram, whilst they had some amazing imagery of their products on social media, as is the way with Amazon stores their digital branding wasn’t great (Amazon gives limited ability to do this).
So the client needed a website that showed off their stunning product photography, matched their brand, and had a premium feel (for their premium, raw honey products).
eCommerce Website Build
Once the design was done, dusted and approved, the eCommerce store needed building. The client was unsure which eCommerce platform would be best for their needs… Shopify? Big Commerce? Magento? Woocommerce? Sarah & Marek needed guiding through the options and the pros & cons of each, so they could decide what worked best for them.
Brand Awareness
Also an issue, was the need to raise brand awareness. As an Amazon retailer, Honey Tradition was keen to expand their brand to get their product known within the food & drink sector, reducing their reliance on Amazon for ‘brand discovery’.
The Solution
Woocommerce Website Design & Creation
After discussing options with Sarah & Marek, the client opted for Woocommerce. As we have excellent WordPress developers able to create both WP Themes & Plugins from scratch, we avoided ‘visual’ website builders, coding from scratch. This gives a better result.
So, once the design for the website was done, dusted & sign-off, our staff got to work coding a WordPress / Woocommerce website.
Branding & PR
Once the website was live, Honey Tradition needed to get the word out and The Alternative Agency were only too happy to oblige! We ran a PR campaign to raise awareness in several sector’s that the client wanted to reach into…
Marketing Automation
Okay, so…
- A stunning looking on-brand eCommerce website? Check!
- Coverage in several industry websites & print magazines? Check!
This is great, but not every visitor will convert right away… So how can Honey Tradition be sure to get the most bang for their buck? Thats where Marketing Automation comes in.
As Klaviyo partners, we knew what would help here. So, we created several automated workflows to handle automated messaging for various scenarios, including new visitor welcome messaging, abandoned cart recovery emails, and much more.
