Shopify
Take your Shopify store to the next level with expert marketing strategies and services to get more qualified traffic and boost sales.
Full Shopify Marketing
Don’t Settle For Second-rate Shopify Marketing
There’s nothing worse than busting your gut to make a beautiful Shopify store, offering great products 🛍️ at competitive prices, but realising that not enough people are visiting.
Or perhaps you’re getting visitors, but not enough of them are buying.
It’s heartbreaking.
It feels like all your hard work has gone straight down the drain.
The problem is – there’s too much conflicting advice out there on how to effectively market your Shopify store. Hundreds, if not thousands, of tips, tools and services – all promising to make your business grow.
But nothing seems to work.
What you really need is something that cuts through the noise and really makes a difference…
Complete Shopify Marketing Strategy & Service
Truth is – there’s no quick fix when it comes to marketing your Shopify store.
You can’t just install one tool or plugin that will bring thousands of eager-to-buy customers to your site.
You need a joined-up strategy that creates a steady flow of customers that want your products.
This means building a presence on multiple channels, attracting people to your store, optimising your site for conversions, and building a strong relationship with your customers to increase loyalty and brand reputation.
As you can imagine – this is too much to do on your own.
That’s why we have a dedicated team here at The Alternative Agency to work on every aspect of Shopify marketing – we’ll take care of it all.
Your One-stop Shopify Shop!
For a full package of Shopify marketing services – look no further!
Our team of Shopify marketing specialists know exactly what it takes to build a growth-focused strategy.
We will help you build your inbound marketing flow, and optimise your funnel to maximise the number of primed buyers that land on your Shopify store.
That’s why we have a dedicated team here at The Alternative Agency to work on every aspect of Shopify marketing – we’ll take care of it all.
Shopify Inbound Marketing
Shopify Inbound Marketing with A Difference
As a Shopify store owner, it’s tempting to just rely on ads and SEO to get people to your site.
While these channels are good and necessary, it’s not the end of the story.
Ads and SEO will definitely get you some sales. But if you stop there, you’ll be leaving money on the table. And you certainly won’t achieve the growth levels you want.
The thing is – most customers need to be coaxed into making a purchase these days.
It’s a process known as social selling or nurturing.
Nurture Your Customers & Build Rapport
Online selling is different to real life.
People head to the high street with something in mind that they want to buy. Although this happens on the internet too, which is generally covered by SEO, you also want to attract and nurture people who don’t know that they want to buy your product(s) yet.
It’s your job to build a relationship with them.
Actually, let’s rephrase that – it’s OUR job to build a relationship with them.
Let’s Boost Your Sales & Build Loyalty
Because that’s what we’re good at here at The Alternative Agency.
We’re experts in social selling or nurturing inbound marketing.
We can help you with things like social media communication, blogging, nurture emails, follow-up messaging, abandoned cart follow-ups, plus much, much more.
Our specialist Shopify team will work with you to focus on and target your ideal customers, apply marketing strategies to attract them, then use nurturing techniques to keep them coming back for more.
Get the Shopify results you deserve!
You’ve worked hard to build your store.
Now let’s make sure you’re getting the maximum amount of customers and conversions!
SHOPIFY CRO
Shopify CRO
Conversions make the world go ‘round.
Maybe you’re happy because you’re getting a lot of traffic passing through your store?
But traffic and conversions aren’t the same thing.
If you’re getting lots of visitors, but a low conversion rate – you’re in serious trouble. It means that you’re probably spending a good chunk of money on marketing, but your ROI is poor.
Just think – you’re spending out on platform fees, site maintenance, employee costs, customer service, and marketing on top.
Unless you’re maximising conversions or you’re lucky enough to be selling lots of products with a ridiculously high profit margin, then you’re going to struggle.
Maximise Your Conversions
Conversion rate optimisation (CRO) is all about applying the right strategies and techniques to boost the number of conversions.
Instead of concentrating entirely on bringing in new traffic, you’ll focus on getting your current visitors to buy more stuff.
Our CRO strategies include data analytics, optimising your sales pages and checkouts, ironing out technical issues, and applying cool techniques to improve the shopping experience, and reduce your abandonment rates.
SHOPIFY SEO
Nail Shopify SEO & Bring In The Crowds!
You’re lost amongst a crowd of over 500,000 active Shopify stores right now. All of them are desperate to rank on the first search engine page. That’s because, as you know, page three is where businesses go to die.
Page one, however, captures as much as 92% of traffic. So, it’s essential that you rank high. And, SEO is the tool that makes that happen.
But eCommerce SEO is not just about ranking for keywords. Keyword and searcher intent, head vs long-tail keywords, and the overarching Shopify SEO strategy are also key to success.
Shopify SEO – It’s not S(E)O simple!
But what are the issues? Let’s look at a few examples:
- Metadata & duplication disasters: Shopify’s built-in product tagging can create 1000s of URL duplications
- Forced URL structure: Shopify automatically canonicalizes its URL structure. That means the internal link hierarchy is poor for technical SEO
- No access to robots.txt: Shopify doesn’t allow store owners to edit their robots.txt file… NASTY!
These issues (and more) can easily build up to cause an SEO nightmare, causing you to miss out on sales and slide further down the SERPs. So what’s the solution?
You reap what we SEO. Here’s how we help you…
Explode your visibility, rise through the rankings and start making sales as you’ve never seen before
We’re eCommerce SEO specialists, who focus on ethical, sustainable, or eco-conscious brands. We have a strong ability in the Shopify platform. We know this game inside and out. Increasing not only organic traffic, but revenue from that traffic, is our bag.
We bring together our experience, our technical know-how and our creativity to create successful and original Shopify SEO campaigns.
So, we’ll have your site fully optimised and an SEO strategy perfectly aligned to your business goals in no time.
Our Shopify SEO services include detailed situation analysis, competitor research, keyword research, content review, technical SEO, On-page SEO, link building, digital PR & product/brand awareness, SEO analytics and more.
Are you currently way down in Google’s nether-regions? Don’t worry, we’ll help you climb out.
By applying Shopify SEO fundamentals, plus the more advanced stuff that we like to geek-out about, you’ll see a gradual lift in your search ranking. Throw in some digital PR to boot, there can be amazing results. A Klaviyo set-up & campaigns can then make the most of this new-found traffic.
Over time, with regular SEO audits and a dynamic strategy, we’ll get you closer and closer to the top of page one.
Nobody can guarantee a first place ranking – if they do, guess what. They’re lying!!
What we can guarantee is that we’ll go all-out, with guns blazing, to get you great results from organic search, and help you get as many sales as possible. Simplez.
Our way of working!
Step 1 We’ll have a chat to see what exactly you want to achieve, and how we can help you get there.
Step 2 – We’ll create a complete strategy briefing covering your goals and a structured plan of attack to achieve them.
Step 3 – Once the project is approved by you, it’s time for us to roll up our sleeves and implement our game plan!
Step 4 – No, we won’t just send you reports once in a while and disappear. Our dedicated Account Manager will keep you up to date on an on-going basis!